Adopting this approach, I argue that solar scientists pursue mainly two lines of activities: improving efficiency (translations to fit and conform) and challenging negative hegemonic representations of solar energy (translations to stretch and transform).
The analysis suggests not just the destruction of the 'Olympic City' master narrative by means of counter-hegemonic representation, but a (re construction of a global narrative of 'the city hosting mega-events', enriched by local meanings and symbols.
A clear representation of hegemonic masculinity dominated people's accounts of their social reality and their explanations of why men did not take advantage of HIV services.
The literature shows that through muscle development, the male body image becomes a symbolic asset in the social representation of the hegemonic traits of masculinity (57).
Cherlin's broader account, which considers behavior inside and outside marriage, is a representation of marriage as a hegemonic institution with broad if declining influence.
Social representations theory enables us to view hegemonic and other masculinities as continually in the making, providing a theoretical space for us to consider ways in which masculinities might be contested and transformed in specific settings.
A variant of postmodern thinking reveals hegemonic contextual assumptions and constraints that underlie prevailing organizational representations.
I mean, if that's not the sign of a hegemonic culture, what is?" Mensah believes this lack of minority representation in film has far graver repercussions than most might think.
However, with time and through self-reflection, as well as the kind of support discussed above, some men are able to construct a new set of representations, another version of masculinity, integrating key traits of hegemonic masculinities with their life circumstances (being HIV positive and on ART).
By paying attention to the sexualized representations made and remade through tourism media campaigns the article challenges hegemonic conceptualizations of sexualities and offers an exciting future research agenda for tourism studies.
Is neoliberalism hegemonic?
