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But declining market share coupled with hefty incentive spending, has meant that profits and sales can be mutually exclusive for the Big Three.
By aiming at bonus pools, the government has given banks a hefty incentive to use swollen profits to rebuild reserves or pay dividends.
Not bad given that Chrysler was obliged to offer a hefty incentive scheme to match similar discounts from Ford and GM.Smarting from SmartJust as Mr Schrempp seemed to be on top of the problems at DaimlerChrysler's American operations, troubles mounted back in Germany.
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It can have hefty incentives.
Virtually every month, despite hefty incentives, GM's market share has slipped.
Because word had spread in the United States about the perils of Panama, hefty incentives were required.
Hefty incentives were largely unheard-of, as companies buoyed by the growing economy were expanding their offices or upgrading, and willing to pay top dollar to do so.
Detroit auto companies have been unfairly criticized for their hefty incentives, when in fact, foreign-based companies are offering deals, too, Mr. Bradley said.
Governance that assumes managers can't be trusted to maximise shareholder value without hefty incentives, breeds managers who require huge stock options.
Now, with gas prices soaring, Honda is in an enviable position of not being burdened with large inventories of gas-guzzling full-frame trucks that require hefty incentives to sell, or the factories that build them.
The bill contains hefty incentives for a variety of new energy sources and efficiency measures, like wind turbines, solar arrays, plug-in hybrid cars and more fuel-efficient buildings and appliances.
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