Priced at a hefty $400, consumers jibed that its initials stood for "Idiots price our devices".
Mr. Hawke said that he thought the force was adequate and that he would not hesitate to rein in wayward banks and impose hefty fines for consumer abuses -- or for compliance problems of any sort.
But for all the razzle-dazzle, Samsung knows that, with hefty price tags, consumers need to feel they are not buying into a one-off phenomenon.
Group-buying - where companies offer hefty discounts to consumers through bulk-buy websites - is big business in the US and Europe.
Some have had their charitable, tax-exempt status with the IRS yanked as they have shifted their business model are being operated like for-profit debt collectors and charging consumers hefty fees for their services.
So Europe handed out hefty diesel subsidies to consumers and automakers.
After the snow hampered festive trading, retailers have rolled out an avalanche of hefty discounts to get consumers spending ahead of VAT rising to 20 per cent on 4 January.
Shortages, bottlenecks and delays have created a thriving gray market in Apple products in China, with many consumers paying hefty prices for iPhones or iPads that have been smuggled in from overseas, ahead of the Chinese release date.
A Senate subcommittee called yesterday for speedier investigations into credit counseling agencies, saying that some may be exploiting their tax-exempt status to squeeze hefty profits from indebted consumers.
Moreover, AOL Time Warner agreed to pay AT&T Comcast $35 to $40 a month for each AT&T Comcast subscriber who uses the America Online cable modem service -- a hefty fee considering that consumers generally pay retail rates for cable modem service of no more than $55 a month.
Japan's mobile market is going through a major shift as the three main carriers– NTT DoCoMo, which owns half the market; KDDI's au; and Softbank phase out hefty phone subsidies for consumers after governmental prodding.
