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Mr. Darnell has always embraced the umbrage, knowing it usually ensured heavy audience tune-in.
"Man, this is a heavy audience," Sheila Jordan, who joined the ranks last year, said just before singing her gracious jazz-life testimonial, "Sheila's Blues".
I have seen heavy audience persona decks, and unless I see this level of detail in a brand's target audience data, I believe there is more to be done.
Chalk it up to heavy audience curiosity leading to a mad dash to the theaters on Friday night, and the fact that the film is completely unsatisfying on nearly every level (short review - rent Wes Craven's New Nightmare and/or watch the Simpsons "Treehouse of Horror" spoof from 1995 instead), and you have the recipe for a one-and-done picture.
Similar(56)
"The key is not to put off your heavy audiences who are usually older and more downmarket," he says.
The family-heavy audience are transfixed.
The message was also well targeted to the industry-heavy audience at RSA.
Among the smaller networks, WB continues to make good progress with its teen-heavy audience; while UPN has had disastrous falloffs across the board.
The Stanford-heavy audience seemed to dig the movie, but I thought the film would be more effective if its lessons were a little subtler and its pace a bit quicker.
By moving some of its ads from the Sunday afternoon football, with its male-heavy audience, and running them on MTV and during "Buffy the Vampire Slayer," the Army seems to be placing more emphasis on recruiting young women.
However, despite the exposure to the youth-heavy audience of millions that tune into The X Factor every week, Grimshaw saw his breakfast audience lose 70,000 listeners to record an average of 5.77 million.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com