But rather than seeming comical or overwrought as McLuhan thought heated personalities do on television, the medium is so removed, so composed and so cold, the very heat of such extremes has a closet appeal.
But he also had a few heated contract disputes and personality clashes.
One concern in getting rid of forceful executives like Mr. Forstall and Mr. Sinofsky is that their employers will begin developing products by committee, rather than in the sometimes heated crucible of clashing personalities, where someone with the strongest vision can prevail.
It was an era of great achievement, but the crucible of science was often heated by Machiavellian intrigue, uncontrollable ambition, and larger-than-life personalities.
In February, as the two sides struggled to an conclude agreement on containing costs, the atmosphere became so heated that Andre Benard, Eurotunnel's statesman-like French chairman, warned that personalities were in danger of destroying the entire project.
When I went into the meeting with Coach, he said: "You have the kind of personality that can either heat the building … or burn it down".
To succeed, the show's lawyers must constantly modulate their personalities, cooling down and heating up depending on context.
Multiple Personalities A Latin beat heats up the flavors at a sprawling place that has opened at 327 West 44th Street.
Although heat generally saps the personality out of chives, they manage to keep their strength when they're baked in biscuits or a quick bread enriched with Cheddar cheese.
Ferguson knew perfectly well how to use the media – and opponents, referees and officialdom in general were all accustomed to feeling the heat of his belligerent personality – but he drew the line at public attacks on his own players.
