Exact(6)
Miron and Tabor have pinned their hopes on rolling out the Heart brand to dozens of its local stations across the country.
The roll-out of the Heart brand as a national network is thought to have helped attract a significant amount of extra ad revenue.
The Global Radio group, which also includes Classic FM and London talk station LBC, is bidding to repeat the success of the rollout of its Heart brand across the UK over the past 18 months.
Tabor, founder of Global Radio and chief executive of the Global group, has enjoyed several significant wins in the past 12 months, including Capital's return to form in London and the successful rollout of the Heart brand across the country.
Barnaby Dawe, the managing director of the Heart network said: "We're delighted to see how loyal our listeners are to both the brand and the presenters... We're looking forward to taking the Heart brand from strength to strength with our new marketing campaign which conveys Heart's feelgood factor".
So why did he take pity on a bunch of guys who couldn't afford a Porta Potty to relieve themselves in? "The man was all heart," Brand said.
Similar(54)
Global Radio, the UK's largest commercial radio operator, has launched two music channels under the Capital and Heart brands.
"At heart, branding means, 'I know I can rely on you for certain things, whether great graphics or ingenious spin.' Understand what you deliver and make sure you deliver again and again".
Tabor axed dozens of local heritage station names with his rollout of the Capital and Heart brands, and presides over the biggest commercial radio group, some way ahead of second-placed Bauer Media.
"The launch of these new TV channels are a natural evolution for the Capital and Heart brands and will allow us to provide increased commercial opportunities for our radio partners," said Stephen Miron, chief executive of Global Radio.
The next year Smilow sold Playtex Apparel to the Sara Lee Corporation, transferring the Bali, Hanes, and Cross Your Heart brands for $571 million, ($ in modern dollars) but keeping the Playtex Family Products Corporation.
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