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Access to stores selling good, healthy food was generally not perceived as a barrier, though 25 percent of families reported regularly forgoing healthy purchases (most often fresh produce) because of prohibitive prices.
It's designed that way so you enter the store feeling good about your healthy purchases and don't feel as bad buying all those cookies, chips and bottles of soda later.
Reinforcing the effect of TV, the ready availability and display of foods in supermarkets also led to conflict as parents tried to make healthy purchases.
Building on previous studies which evaluated single-dimensional or self-directed food messaging [ 34, 41], SmartAPPetite used direct researcher engagement and multidimensional "info chains" of healthy eating tips, recipes, and vendor spotlights/coupons to "nudge" participants from personally-defined food goals directly to making healthy purchases at local food vendors.
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And through our Snackin' Fresh efforts, a youth leadership component of the Initiative, we engage hundreds of children and families in school and community-based education programs on nutrition and healthy purchasing.
A range of intervention types have been used at point-of-sale to encourage healthy purchasing and/or intake of healthier food options and to improve health outcomes.
For example, the purchase of the new product may help to establish a new food-choice behavior among consumers, so that one can observe more healthy purchase patterns in other food categories as well.
Differences in cultural capital point to the relevance of policy initiatives promoting healthy purchasing habits, nutritional knowledge and social support for healthy eating, particularly for adolescents with low SES.
Still Getting Supplies A few miles north, in New Bern, Vicki Minor left the Piggly Wiggly with cookies, chicken and a tub of lard, -- and she made one of the healthier purchases.
Few studies have directly compared this to other labels to determine which best informs consumers and encourages healthier purchases.
If differences in supermarket environments are largely driving differences in purchasing by supermarket choice, then a dose response relationship might be expected (whereby lighter users of low-cost supermarkets have healthier purchases than heavier users).
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