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Just plug in names from today's headlines for any of the characters.
Looking to those magazine headlines for any semblance of what it's like to sell a business is like reading a romance novel for marriage advice.
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The easy headline for any story about Crystal Bridges, which sits in a small city in a rural part of a conservative state, is that it must somehow be out of place in Arkansas, always sailing against the prevailing winds of local taste.
The easiest headline for any newspaper to print is that some Wall Street firm or company exec "is under under investigation" even if those investigations are perfunctory at best where the crime at hand is pretty remote.
His half-hour set made headlines for a few reasons.
The last year has seen all number of plots and horrors: Some of them were screamed from the headlines; others, for any number of reasons, didn't.
Buried far down the list of Hall of Fame vote-getters released Wednesday is one who didn't capture any headlines for his lack of votes.
Apart from the unprecedentedly high bitcoin price, the technology has made it to the headlines for disrupting pretty much any industry you can think of - banking, governmental management, telecom, retail and more (Disclosure: I own some bitcoin and ether).
She generated headlines for going where few, if any, Democrats had gone before by telling a New York Times podcast that, in hindsight, it would have been an appropriate course of action for Bill Clinton to resign from the presidency after his affair with White House intern Monica Lewinsky came to light.
"I can't see any bad headlines for our clients," he told the BBC.
This statement is likely to be the headline reference for any adverse publicity, so will be scrutinised by the business and competitors alike, as well as members of the public and press.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com