Your English writing platform
Discover LudwigSuggestions(1)
Exact(1)
Each argument is broken down into a list of simple points with a headline that readers can click on to go deeper.
Similar(59)
A newspaper article includes a headline that attracts the reader.
Koechley rejects the term clickbait, which describes a headline that sets a reader up for a fall: "What we strive for is just that bond with our people.
How about a headline that gives the reader some good reasons why they should come to, and do business with, Finland?
As The Onion's editor in chief, Mr. Siegel wrote headlines that had readers across the country doubled over with laughter: Chinese Woman Gives Birth to Septuplets; Has One Week to Choose.
The brand has become synonymous with a particular type of sensationalist headline that incredulously screams at would-be readers on social media: "This person did this – you won't BELIEVE what happens next".
Descriptive headlines that tell a reader exactly what to expect often work well.
The leadoff joke, logically enough, is that Jack declares it's preposterous to run an outdoor adventure magazine, web-only or not, where you replace actual reporting on adventures with flashy, attention-getting headlines that lead the reader into short gimmicky items with no substance.
Reader, I was that reader.
In the Western press, by contrast, the aim is often to come up with provocative headlines that catch the attention of the reader.
They are businesses and one way to increase visibility (and readership) is to startle the public with eye-catching headlines that may exaggerate the issue but captures the reader's attention.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com