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But is it really necessary for the typical television commercial to proclaim that a breakfast cereal or a headache pill is "America's favourite"?
Otherwise those consoles, smartphones and tablets are going to have to come with a free headache pill for both consumers and makers.
If you're prone to head aches after 1am then keep things a little quiet after 1 am and take one headache pill when you feel a headache, but only take one.
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Headache pills?
"I don't mean no headache pills," Archie once said of the birth control pill.
When was the last time you popped a couple of headache pills?
Contrast that with the wheezing, grimacing individuals on television spots for cough syrups and headache pills.
But let's assume headache pills are readily at hand – is all this diversity of meaning necessarily a bad thing?
The latter are motivated, in turn, by a primitive desire to sell their products (headache pills, Cordobas, floor wax, etc).
The most common placebos the American doctors reported using were headache pills and vitamins, but a significant number also reported prescribing antibiotics and sedatives.
"Actually," you may respond as you're reaching for your headache pills or your paddle, "there's a long history of odd dog dynamics in the cartoon world.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com