The concept of appeal is the closest the Forbes '08 Tracker will come to any sort of head-to-head popularity poll of the various announced and unannounced contenders.
And on a final note which might help to put things in perspective, no world leader heads the Twitter count of popularity.
Queralt Ferrer, head of design, thinks the popularity of the item is an encouraging sign.
In this topsy-turvy campaign that has seen candidates rise and fall on a regular basis, Michele Bachmann, winner of the Iowa straw poll in August, an early indicator of popularity, looks headed for last place.
"Mean Girls," Tina Fey's classic comedy exploring the many creative ways young women torture one another to rise up on the food chain of popularity, is headed to Broadway.
In 1934, J.W. Fincher, the head of the company, observed their popularity at the first gig, the Crazy Water Crystal Barn Dance, a radio program out of Charlotte.
"We have a nonpolitical head of state whom everyone can respect regardless of the condition of popularity of the government," he said.
François Miquet-Marty, head of Viavoice pollsters, said Macron's popularity reflected a desire in France for a new generation of politicians.
Matteo Salvini, head of the Northern League, which is gaining popularity, took to the airwaves to criticise Muslims in Italy for "trying to impose a way of life that is incompatible with ours".
"Over the last year we've been working with our trusted suppliers to bring more top quality game and veal to our customers in response to their huge popularity," said Susi Richards, head of food at Sainsbury's.
