However, Andy Pringle, head of performance media at digital marketing agency Performics suggests that we are entering a period where we should think of marketing as "add-vertising".
Andrew Foster is head of performance and learning at Colfe's school in London.
Martin was previously head of performance improvement at Westminster city council in the heart of London.
He instead accepted a role with the Dutch Olympic Committee as their head of performance.
Jones moved to Adelaide in early 2017 from Team Sky, where he was head of performance support and innovation.
As Gavin Fleig, the head of performance analysis at City, explains: "Bill James kick-started the analytics revolution in baseball.
Success with the subscription model comes down to unit economics, says Gousto's head of performance, Aidan Willcocks.
Glen Driscoll, the head of performance, and Chris Davies, the head of opposition analysis, depart under the new regime.
Peter Krasniqi joined Tapad, New York, in a new post, vice president and head of performance advertising.
Jennifer is the head of performance for small business banking at HSBC UK and responsible for over 1,000 people and 820,000 customers.
And as James Smith, head of performance analysis at Everton, points out, it is not just about a manager's time but his skill-set too.
