Floyd Mayweather has generated something like $120 , $130 millionin pay-per-view revenue in his last two fights, and he personally picked up like $50 million for himself.
However, in recent months, use of the technique has generated something of a backlash.
"I've seen a statistic which reckons the one song will have generated something like $8m [£5m] by the end of the year from money that comes directly from YouTube through advertising plus download sales, its uses in adverts and TV programmes," Chris Cooke, business editor of the CMU music news site, told the BBC.
Couple the massive sales of both songs with the heat of debate the row has generated, and something wonderful has been shown to be true: people still care about popular music.
According to Martin Krasnik, a TV anchor for national broadcaster Danmark's Radio, personality has never before played such a crucial role in Danish elections, something which he says has generated fertile ground for new political parties, including The Alternative.
Descartes' well-known distinction between imagining and conceiving something has generated much discussion about the unique role of visual images in mental representations.
At many house parties, the issue that has generated the most discussion is something that activists call "maternal profiling".
Something that has generated much applause and comment was Sudeikis's comic turn as incompetent sports coach Ted Lasso in promotional videos for NBC Sports' coverage of Premier League football in the USA.
A larger problem may be the loss of the financing of personal mobility, something that has generated huge profits for automakers in the past and, not incidentally, helped create a thriving middle class by providing both jobs building cars and the credit to purchase a crucial component of middle-class life that would formerly have been completely out of reach.
Typically, motivation comes to fruition by "going for" something that has generated pleasure in the past through a learning process wanting what we like.
