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A congregation doesn't come to church on Sunday morning needing to believe that what they hear will be authentically delivered from the original pen of their minister.
If you can't or don't convince your employees to love the brand, they will not be able to accurately or authentically deliver on your brand promise to customers or prospects.
"When he's done, he delivers again.
He's an authentically nice guy who doesn't realize his life sucks until he delivers a prescription to "crazysexycool" trophy wife, Elizabeth (Olivia Wilde).
And then he delivers.
He delivers his speech.
He delivers a history lesson.
"But at least he delivers".
He delivers speeches.
He knew he had to deliver returns.
He must deliver.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com