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We know how well the strategy worked for Big Tobacco, with per capita consumption having plummeted over the last several decades.
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Citigroup has announced write-offs worth roughly $20 billion and its share has plummeted over 60percentt from last year's high.
Both large and small hydro generation in California have plummeted over 60% in recent years (here).
With marketed production increasing about 35% since 2008 to ~78 Bcf/d, prices have plummeted over 60% to around $3 per MMBtu.
And now we've plummeted over this "cliff".
The cost of starting a company has plummeted over time, enabling investors to write smaller and smaller checks.
Wheat prices have plummeted over the last year with NY growers now receiving less than $4.00/bushel for their wheat.
Prices of natural resources have plummeted over worries that demand from important customers in the emerging markets might be faltering.
That prompted a wave of voluntary recipe changes at food companies, and trans fat consumption has plummeted over the past decade.
Job satisfaction at the U.S. Education Department has plummeted over the past year, according to an annual survey of federal employees.
What makes his performance more offensive is that in hospitals everywhere the autopsy rate has plummeted over the past decade.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com