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The Swiss have tried before to discourage the use of the franc as a haven currency.
The Swiss National Bank reacted to the safe haven currency status of its currency by capping the franc.
In the short term it seems like a great reward to be a safe haven currency or the favoured subject of speculative investment.
As a haven currency, the franc strengthens when American share prices weaken, bond prices rise or the currency markets wobble, according to Angelo Ranaldo of the Swiss National Bank (SNB) and Paul Söderlind of the University of St Gallen.
On the other hand, most of Japan's debt is held domestically, and the country runs a current account surplus — factors that help to make the yen a haven currency for investors in times of turmoil on global markets.
But in any crisis, there tends to be a switch away from 'risk' assets such as the Australian dollar, back into what still remains the world's safe haven currency, the US dollar.
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Financial reaction could result in a "flight to safety" that might push up the dollar and other safe haven currencies.
Safe haven currencies such as the British pound and the Danish krone have strengthened against the single currency, which is only partly good news since it makes their exports more expensive.
While a policy of lower rates might work to boost economic growth in large, stable economies like the United States or European countries with so-called safe haven currencies, the calculus is different in Russia, where lower interest rates risk turning away currency traders, who will dump the high-risk ruble if returns drop.
Europe's share markets have fallen, yet US markets opened flat, with the dollar gaining alongside other haven currencies.
In the US, the Dow Jones was down 0.6%, and the dollar also fell against the Swiss franc and the yen, traditionally seen as haven currencies in times of uncertainty.
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