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In particular, a Republican candidate would have to have unique appeal to Hispanics to put the state in play (a task that may have been made harder for Mr. Romney by the Obama administration's decision to limit deportations in certain cases).
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He added: "Scottish seafood - including salmon - has unique appeal to the Japanese consumer.
He basks in the spotlight and has unique appeal to both Wall Street and Main Street.
"We both have our own unique appeal to customers," Mr. Miller said of his company and RedEnvelope, adding that he hoped the recent public offering "brings more attention to the whole space".
All of the diverse breeds and mixed breeds have unique traits and appeal to different kinds of people.
It's precisely that ability to push envelopes that Chou is banking on to turn things around, noting that "the most important thing is to have unique products that appeal to consumers".
Members-only offerings have a unique appeal, but like any other product or service, they have to live up to their promise.
Even when official accounts are available, conspiracy theories have a unique appeal for some, since they appeal to particular psychological needs.
Among American heroes, Lincoln continues to have a unique appeal for his fellow countrymen and also for people of other lands.
Downloading a map costs ¥20, because it requires the transmission of a colour graphic; about 50,000 users a day request a map.Location-based services in Tokyo, a city with few street names, may have a unique appeal.
"We think we're acquiring a set of assets that has unique affluent male appeal that's very attractive to advertisers and attractive to cable operators," Lazarus said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com