But HeyZap's system makes it easy for publishers who may not have the knowhow to integrate Facebook Connect to do this, and it handles all of the arrangements with the game developers.
This typically does not happen because too many organizations don't have the knowhow or systems in place to listen to the marketplace and react quickly to the feedback.
In all likelihood, Roberto Mancini would have suspected that, as a unit, his team do not quite have the knowhow to maintain strict control at home when the opposition are of this calibre.
"Whilst we can live without sundials, I'm worried we cannot live without communication satellites and someone needs to have the knowhow to do that," he said.
Neither man is to be faulted for that, but Arsenal fans may wonder how they are to counter Frank Lampard and Claude Makélélé on Sunday when they did not have the knowhow to check Rosenborg, who swept forward with some ease despite their limitations.
Assistant boss Alex Rae is confident he and coach Steve Thompson have the knowhow to lead Blackpool on matchdays in the absence of Paul Ince.
Right now at this very moment, our officials insist on a "one window" policy which prohibits vital airlifts or independent relief efforts by agencies and individuals who have the knowhow and are ready to move in.
Although he ultimately took Wigan down, Belgian selectors have seen enough to convince them he has the knowhow for which several Belgian fans and several players called after the Euros.
For those new to hunting, it's easy to join a trip an acquaintance is organizing without having the knowhow to plan the logistics alone, and friends often have equipment available to share.
But it's more than being able to interact with the remarkable microcomputers in our everyday lives, it's about having the knowhow and the confidence to look beyond the shiny applications and to the code beneath: about using technology to create from the ground up, not just consume.
