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It is assumed that the media's priority is to have good headlines with high sales and ratings, and that the conveying of information is not in the foreground.
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The best way to get your blog posts spreading to Facebook, Twitter, Dugg and e-mail, and ultimately getting read, is by having good headlines.
Run a few accounts with a high marginal rate to attract those who currently have a lump sum and get good headlines, but keep the average rate paid low by penalising the inertia of existing customers.Lloyds Group is a case in point.
"Scandals make good headlines.
Does your headline have good SEO value -- that's the goal, folks.
In almost all fields of science, some journals and scientists have published sketchy results because the results have had good news headlines.
Tony Blair and his ministers have good reasons to stay out of the headlines while their political opponents tear their own reputations to shreds.
He told the conference that the Lib Dems have done good things – the announcement about school meals for infants was a spin doctor's dream for a party that has had very few good headlines in the last three years – and have stopped bad things.
President Trump has snagged good headlines out of things like negotiating for Carrier to keep some jobs in the United States, but those deals are trivial in the scheme of a nation with 146 million jobs.
"The Mirror ran its story because they thought they'd have a good headline.
They're spread across the country, they can have quite good headline results and the pupil population can be quite affluent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com