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When asked if, like some political ads, Penney's ads have gone negative, Ms. Gardner laughed.
With so much material to work with, both sides have gone negative early.
Governments might well have opted to link payroll tax cuts to the unemployment rate; above certain thresholds the rates might even have gone negative.
There has been a lot of hand-wringing over the fact that interest rates on some TIPS — Treasury Inflation Protected Securities, which are indexed to consumer prices — have gone negative.
Yes the NAO and NAM have gone negative: the NAO since about the middle of October, and it is projected to go back to close to zero in a week or so: heading to more positive now.
"Once you have gone negative," said Darrell West, a political scientist at Brown University who studies political advertising, "voters will remember that, and it colors their impressions of your candidacy, particularly for someone like McCain, who had such a reformer image, and how he said he wasn't just another politician.
Similar(47)
At a debate this week, former Senator Bill Bradley said Vice President Al Gore had gone negative on him.
As of November 2000, the personal savings rate has gone negative, dipping to -0.8 percent of disposable personal income.
Predictably, the commercial sparked accusations and counteraccusations between the two campaigns over which one had "gone negative" first.
Mr. Einhorn, the founder of Greenlight Capital, has gone negative on the Florida real estate outfit St. Joe.
"If he had gone negative, it would have changed my view of him," said Ms. Trabue, 58, a Postal Service worker who came to the rally here.
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