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Rush have been uncool for so long that they are, finally, perhaps the coolest band in the world.
The only downside I've experienced has involved the realisation that, if writing a 'Who book means you're cool and all your free copies get blagged in a week, you must previously have been uncool and had books no one was that bothered about.
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And I've been cool and I've been uncool.
If you've been uncool, you'll never really be cool ever again.
On the one hand, they shrugged off the importance of the honor — they had gone on to colleges where valedictorians were so plentiful that to have claimed bragging rights would have been seriously uncool.
If, for some reason, the giant inflatable Minion had killed someone, that would have been deeply uncool.
A lot of people thought Keef was dead, which would have been objectively uncool, but then it turned out he wasn't, and was released on house arrest at his grandmother's house.
Ten years ago that would have been considered hopelessly uncool, now it's OK".
No wonder that other artists have tried to channel its evergreen properties: the band may have been the definition of uncool at their peak – perma-smiling europop stars in sequinned jumpsuits – but that didn't stop their more critically adored peers from borrowing from them.
Giant headphones with a union jack design have not only stopped being uncool and untrendy but have gone so far the other way that – having been spotted in a pair – David Cameron is slammed by a newspaper headline: "In a pair of oh-so-trendy headphones, portrait of a PM trying too hard to be cool".
Time and again Stammers makes fun of the way he has been heralded as the embodiment of a kind of hip urbanity: "I've been caught in the company of uncool friends: / the clinging tracksuit bottoms, / the companionable tea-stained jumper, / trainers like lolling dogs' tongues".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com