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Mert and Marcus have been luring a lot of people to Ibiza recently.
10) STAY ON YOUR FEET Bali's giant waves have been luring surfers since the 1960s, promising year-round swells that can soar upward of 10 feet.
The country's planners have been luring drug companies to base production and research here to offset the country's traditional dependence on electronics exports.
Companies like Samsung, Huawei, Lenovo and LG, which make cheaper phones, and Google's Android operating system, which runs on 71% of the world's smartphones, have been luring consumers away from Apple's more-expensive products.
And boutique hotels in New York have been luring guests to good-looking but less-than-spacious rooms since 1984, when the Morgans hotel opened, promising affordable luxury, contemporary design and a lobby that doubled as a social destination.
"EVER since Model T's first roamed the earth, attention-grabbing roadside curiosities — giant concrete dinosaurs, house-size artichokes and the like — have been luring drivers off the asphalt to enrich community coffers," Mike Stevens notes in Endless Vacation.
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Keith Richards, the Eagles and Steve Earle are among those to have been lured to the solitary plains.
Financial-service firms have been lured by low costs and slow staff turnover.
And investors with considerably smaller fortunes have been lured by the golf links.
Clay-court specialists, who once shunned Wimbledon, have been lured back.
You'll have been lured here by the diving, no doubt.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com