Gmail ads have always been tailored to the content of a user's emails, so a user might have seen information about hotels next to an email exchange about traveling to Mexico.
While political speech has always been tailored to the audience the Obama and Romney campaigns, for example, could run different television commercials in Ohio and Florida the level of personalization online is far greater and less transparent to the voter.
Soft and romantic have always been Ferretti trademarks; beautifully tailored outerwear, not so much--so the slick lineup of leather jackets and trenches she paired with otherwise cozy separates and gowns was more grown-up and, at the same time, indicative that the Philosophy girl has graduated to the next stage in her effervescent life.
The company is a powerhouse in men's tailoring and textiles, which have always been Mr. Pilati's strengths, from his years designing men's wear for Giorgio Armani and running fabric research for Miuccia Prada.
Cover letters have always been an opportunity for candidates to sell themselves, so they must be short, structured and tailored to the job specification, explains careers adviser Hilary Freeman.
I have always idolized my father, but it was my mom's subtle little way of reminding me that she too had a few things up her sharply tailored sleeve.
Patrick Grant, the creative director of Savile Row tailors Norton & Sons and E Tautz, says of the English revival: "Though Italians like black suits, on Savile Row we have always worked with navy blue and grey.
International designers creating this strong trend include Stella McCartney, who has always made mannish tailoring a counterpoint to the pretty woman.
Mr. Gaultier has always drowned his tailoring skills under a tsunami of funky showstoppers, but this collection was easy to unravel.
The chain had always assumed that it should tailor its stores to frequent customers who were buying shampoo, Advil and other front-of-store, or nonprescription, items.
