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The idea is to put this framework in the hands of developers who build on Google's platforms, so all apps have a consistent look, similar to how Apple has its own design guidelines for Mac and iOS developers.
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"We have a few nontraditional styles, such as a Swiss chalet-type in a ski resort, but having a consistent look is important to our identity".
Mail now has a consistent look and feel across devices.
For example, the slide-show, movie-playing and audio-playing programs all have a consistent, modern look.
While hairstyles can compliment each other, you want everyone to have a consistent makeup look to ensure the best photographs of your big day.
All campaigns within the BCOC programme have a consistent 'look and feel' with coherent use of colour across all executions (posters, ads and leaflets) within a certain campaign (Be Clear on Cancer, 2014).
The United States used to have a consistent sizing system, and it looks nothing like the one brands use today.
"You have to have a consistent performance," he said.
Do either science or reality have a consistent rhyming structure?
"Our Under-21s do not have a consistent squad.
They have a consistent delivery every single time".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com