But where his previous movies were mostly the obscure, short, grainy, plotless stag films known as loops, "Deep Throat," which had set design, occasional costumes, dialogue punctuated by borscht-belt humor and an actual plot of sorts, was Cinema.
That he was in no small measure a theoretician – for example, he was interested almost from the start in having set design seriously support the themes of his plays – relates to a key property of Yiddish theater at the time of its birth: in general, writes Bercovici, theory ran ahead of practice.
"Game of Thrones has so many colors and locations, I want to take the audience to Westeros, so when we perform we want to have set designs and more involved visual elements".
It certainly rises to the standard the museum has set for design: a projection of a woman's face displaying a range of emotional expressions hangs hauntingly in the middle of one gallery.
Twenty miles north of Manhattan, modern design has set up shop in Nyack.
His wife, Samantha, has set up a clothing design company, Cefinn, since leaving Downing Street.
The iPhone has set new standards in design and ease of use.
Unfortunately, the London's specs don't quite match up to the high bar its design has set.
They are the world staged premiere of John Adams' The Gospel According to the Other Mary and the UK's first fully-staged production of Purcell's The Indian Queen, which will have sets designed by the US graffiti artist Gronk.
Companies ranging from Adidas to Ikea have set up design units based on the craft innovation model.
