The past few years have seen a buzz of interest in Highsmith's work, with the 1999 film of The Talented Mr Ripley, Andrew Wilson's recent biography and The Selected Stories of Patricia Highsmith, published to acclaim in the US in 2001.
While Baby.com.br has seen a lot of buzz since launching in 2011, it's not the only startup looking to capitalize on Brazil's exploding eCommerce market.
Founding editor Kim France's Lucky, the magazine about shopping that launched with strong buzz in December 2000, has seen a 7.8% decrease in ad revenue for the first half of 2008, while its circulation numbers have remained virtually flat.
The buzz around The Hunger Games has seen a rush of lucrative merchandise deals, including board games, posters, trading cards – and a new Barbie doll inspired by the film's heroine.
I'm not sure I've seen a game that's had this kind of social buzz in recent times.
They would probably have heard the buzz of drones overhead; perhaps they would have seen a flash of light.
"I've never seen a buzz or anything like this.
Barely over a year later, his eureka moment has seen moombahton getting underground buzz everywhere from the states to eastern Europe – and now Britain's getting involved too, with Radio 1 already offering full support to a genre that has only one official release to its name.
Sure, this model is great, in that it's got the potential for publishers to monetize through an alternative approach, and readers don't have to wrestle with paywalls, but with this slight description, readers may be inclined to see this as a me-too idea very reminiscent of the same strategy that has seen Solve Media attract buzz and venture capital.
The run-up to the launch has seen the rapper expertly building a buzz around the collection with a first outing of the Yeezy Boost trainers at the Grammys, a countdown on social media, an innovative app to allow customer reservations and live global streaming of the launch event.
