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Channel One has rebranded itself as "First Olympic" and dressed its presenters in Russian sports uniforms.
An unassuming city in northern Germany, Hanover has rebranded itself as a convention and trade-show destination.
Each has rebranded itself with an English name, created a private fund-raising foundation, recruited worldwide, and introduced English as the teaching language.
Rockhampton's Fitzroy Hotel, surrounded by floodwaters that have risen to an inch or so below its floorboards, has rebranded itself as the Fitzroy Float-El.
And Blackwater has rebranded itself as Xe Services.As the number of contractors in Afghanistan grows, the mistakes of Iraq may be repeated.
Following the examples of Bombay, Madras and Calcutta, Bangalore has rebranded itself, taking the local name for "city of cooked beans".Will it catch on?
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Within two years it had rebranded itself with "new values of honesty, integrity, respect for people, as well as professionalism, pride and openness, sustainable development and human rights".
After almost two decades in opposition, the Party had rebranded itself under Tony Blair, enthusiastically embracing the free market, tough policies on crime, and the reform of Britain's public services.
"At a stroke an elite club had rebranded itself, acquiring the popular touch and stealing Vasco's thunder - provoking a rivalry which grows deeper with time".
And Snoop Dogg has rebranded himself as Snoop Lion.
Ms. Brinker has rebranded an entire disease by putting an upbeat spin on fighting it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com