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It makes sense, then, for terrorists to associate themselves with a term that has positive connotations.
It's interesting that many European languages, including English, the word for right has positive connotations – German's recht also means correct, and the French droit means straight or straightforward, but left's gauche can also mean awkward or clumsy.
The word "recovery" has positive connotations, but when it comes to housing, where there are winners, there must also be losers.
The colour red also has positive connotations in western culture - we celebrate the arrival of a red letter day, and we roll out the red carpet for special events and important people.
The word "enrichment" has positive connotations that quite frankly are not supported by science.
For example, I had a strong, visceral reaction to the phrase "Make Kony Famous" because famous, though neutral, has positive connotations.
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To a Japanese child after the war, Mr. Earle said, "a Jeep had positive connotations of a chance for chewing gum and chocolate".
In this account, the "cycle of life," where growth was followed by decay, became replaced by the idea of progress, in which change and transformation had positive connotations.
For many centuries, white has had positive connotations in Chinese culture and black negative ones.
During the course of the day, substitute words that have positive connotations with the word "fag" or "faggot".
"Our mission is to educate the public and have positive connotations of cannabis for the consumer and really take away labels," says Olivia.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com