It has now been junked as a mainstream brand.
While the phrase has now been largely absorbed into mainstream usage by teens, young adults and white heterosexual males, what this actually means remains contested.
That independent spirit has now been absorbed into the mainstream, as the BBC's Laura Trevelyan learned when she spoke to curator Andrew Bolton and the designer Zandra Rhodes.
His once scandalous imagery that played limbo with the markers of high art and low urges has now been absorbed into the visual mainstream.
The school has now been closed and the pupils resettled in mainstream schools.
The rights have now been cleared, and the film has reappeared from Warner Home Video as a mainstream (rather than Warner Archive) release.
"But what we have now is an acceptance within mainstream society that racism is a problem, that people can complain about it and that there is legislation that allows you to do something about it".
Now, because dance music has been mainstreamed and hip-hop is pop, DJs have to consider the demands of the crowd more, which has turned many of them into playlist regurgitators.
Now that Childsmile has been mainstreamed as the national NHS dental service for all children in Scotland, all practices are expected to deliver preventive care to child patients in line with Childsmile principles, not just those that sign up to the programme.
The work of the Task Force on Retooling has been mainstreamed and is now the responsibility of the "Introducing New Approaches and Tools" (INAT) Group within the DOTS Expansion Working Group of the Stop TB Partnership.
