Yet "in the back of your mind," he admits, "you have a notion of what a masterpiece would look like, and you know you've missed again.
Swindon Town manager Mark Cooper told BBC Wiltshire: "I think if you look at the chances we've missed again we should win.
RIM might have missed again and again, but let's not forget that they still have a loaded gun, even if there is just the one bullet left in it.
It is this gasp that alerts Rory to the fact that he has missed something, again.
So while it is good to see the north-east coastline feature this time, there will be disappointment that Hull has missed out again, as has South Yorkshire.
It failed to make the cut for London 2012 and it has missed out again for the Olympic Games in Rio.
Still, there is reason to wonder if, despite a range of upgrades, G.M. has missed the market again.
As Madison Hobley marvels at the technological developments he has missed and vows never again to take the sight of the moon and stars for granted, Kim Hobley, 32, is finally taking her own plans off hold.
Unfortunately, again, he has missed the point of the passage in 1 Corinthians.
