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In part, that's because the author has kept its entry price low.
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While gaining entry into the niche Fairtrade coffee market (it later produced a Fairtrade chocolate bar too), Nestlé has kept its overall business model in place – the very model Fairtrade was established to combat.
It should have kept its powder dry.
Microsoft's commitment to PC technology has kept it investing in operating system and office automation software for the last decade while losing more than two-thirds of its market share in smartphone operating systems and delaying its entry into the fast-growing tablet business places where Apple has had astoundingly profitable revenue growth.
The army has kept all its prerogatives.
And Warner Brothers has kept the heat under its early season entry, "Argo," even as "The Hobbit: An Unexpected Journey" arrives from Peter Jackson, whose "Lord of the Rings: The Return of the King" swept 11 Academy Awards in 2004, including best picture.
He has kept the race's original entry fee, which represents a penny a mile for the 60-mile Fun Run and the 100-mile race.
The sentence, a fleeting (and light-hearted) anecdote in a long series of blog entries, has kept officers focused on the possibility that the writer is quietly holed up somewhere new, getting on with her life, perhaps writing a new book, but they are puzzled that they have found no trace of her.
Its reputation has kept rising ever since.
Perhaps a good entry point would be to recognise that the empire that brought them together has kept them apart.
That's why we've kept the entry fee the same for many years".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com