IF you've ever experimented with chorizo, the pork sausage cured with paprika and garlic, you know how persuasive its full aroma and deep clinging heat can be.
Scottish traditionalists insist that porridge should contain nothing more than oats, water and salt, but such an attitude strikes me as depressingly dour: after all, if no one had ever experimented, then we'd still be eating be eating pease pottage, morning, noon and night.
As a matter of fact, if you've ever experimented with retirement planning calculators, you'll know that the lower the assumed annual rate of return to your money, the higher your personal savings rate needs to be to achieve a given financial goal.
As far as I know no one has ever really experimented with this yet.
"People constantly underestimate the reading appetite of the American public," Boynton adds, "But there's as big an interest in long-form journalism today as there has ever been, and as we experiment with different delivery systems it will only grow". That's an optimistic assessment, but it's one Eggers shares.
But, strangely, no such experiment has ever been performed.
No experiment has ever puzzled scientists as much as this one.
And over the century since it was discovered, no experiment has ever suggested the contrary.
But given the travesties of the past, from the bureaucratic savagery of Soviet Communism to the chaos of Mao, he said, "revolution needs to be reinvented, for no revolutionary experiment has ever succeeded".
