Because America has become about "me".
For Mrs. Merkel, the Opel decision has become about more than saving jobs or winning elections.
Light comedy has become about as dignified as lite beer -- we like our independent films microbrewery-quirky.
I realize this seems odd at a time when air travel has become about as stylish as submarine duty.
But the loss has become about more than the economic devastation, which could linger for years and put some producers out of business.
For teams, supporting antidoping reform has become about more than fair play; it is now an essential part of the business plan.
Space flight, once the most glamorous of enterprises, has become about as interesting as a crew of furniture deliverers at work.
JOHN_HAGEL: XML has become about as close to a ubiquitous standard as one can imagine.
It's also a reflection of how higher education - costing up to $50,000£32,00000) per year in the US - has become about experiences as much as qualifications.
So now what this day has become about is remembering.
Obama's last political campaign as president has become about more than just his successor.
