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With the expansion of Atlas, when you visit a third-party Web site while you're logged into Facebook on your computer or phone — even if you don't have the site itself open at the time — Facebook will serve the Web site a targeted ad based not only on cookies but on the data it has about you.
Mark Zuckerberg: On those other services, you can still do that kind of advertising, but you're going to find people based on what they've browsed around on the web and the people have little or no control over the information that a company like Google or Yahoo! or Microsoft has about you.
"If you're going for an entry level job it's about that gut feeling an employer has about you.
The more information the system has about you, the more narrow and exclusive its recommendations become.
For example, if Google powers your digital assistant, will the information it has about you affect your search results?
"It's risky throwing your face on the Internet -- it's another piece of information someone has about you -- but I didn't want to waste time," she noted.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com