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Tom Lewis has a simple ambition.
As Iain Duncan Smith, the work and pensions secretary, said when he published the initial white paper back in 2010: "At its heart, universal credit has a simple ambition – to make work pay, even for the poorest.
FindTheBest has a simple ambition: to help people compare different products and services so that they can quickly figure out which is the best one.
And today, Y Combinator-backed startup Indinero is launching its real-time financial dashboard that has a simple ambition: to be the Mint.com for small businesses.
Similar(56)
Richards and Jagger had a simple ambition: all they wanted was to be "the best blues band in London and show the fuckers what's what".
Pujan has a simple solution.
It has a quieter, simpler ambition: revealing that matters of the heart might heat up the night, but it's in the cool light of morning that things truly come into focus.
She had a simple mantra.
She had a simple explanation.
Depending on your ambitions for your piece, you may want to have multiple parts and complex polyrhythms, or you may want to have a simple piano melody unaccompanied.
Have a simple style.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com