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He has a catchphrase about a "new American paradox".
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OBELIX, the fat Gaulish friend of cartoon character Asterix, has a catchphrase: "These Romans are crazy!" Walk around Skopje, the Macedonian capital, and you find yourself thinking the same about Macedonians.
Ford even has a catchphrase that he drops after the planning stage of each operation.
One of the band's leaders, Abdallah Ag Alhousseyni, has a catchphrase onstage: "Welcome to the desert".
"Northumbrian Water has a catchphrase we have developed around power from pooh," says Richard Warneford, the company's Wastewater Director.
'I didn't write each character to have a catchphrase.
(He also had a catchphrase: "Take care of the music, and the music will take care of you").
I once had a friend, of Greek Cypriot extraction, whose dad had a catchphrase "whisky: the water of life".
Those close to Epstein have a catchphrase for this tactic: "Scouting the person more than the player".
With his droll delivery and undemonstrative demeanor he seemed an unlikely candidate to have a catchphrase.
New York fashion week has a new catchphrase: "Ready to wear – ready to go".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com