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Last year, Cancer Research UK raised £8m in just a week after harnessing a viral trend of people posting pictures of their bare faces.
The project was part of a trend called "crowd sourcing," which aims to harness the brainpower and energy of crowds to develop useful services.
"When I first started making the harnesses, I didn't realize it was the beginning of a trend," Ms. Lau said.
As users continue checking in to venues around the city, conversations amongst their social networks now include recommendations for restaurants, bars and movies, a trend that both local and national companies are beginning to harness.
So-called nimbys have harnessed the power of social media to organise resistance to housing development, a trend that has pushed the number of planning disputes reaching the High Court to the highest level for a decade.
It is a trend marked by changing lifestyles, greater spending power, more recreational time, the harnessing of technology and a new political assertiveness and cultural self-confidence.
— has been a trend.
Three's a trend.
Three makes a trend.
But a trend?
I'm a trend.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com