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"And it perpetuates a harmful cliche: that a beautiful woman who looks after herself and has nice hair, is by definition stupid, that it's impossible to be pretty and smart at the same time".
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After 16 years working with residents of favelas – the informal settlements that house nearly a quarter of the city's population – she knew that reporters parachuting in to cover the Games were likely to fall back on harmful cliches.
Total cliche.
Instantly you mutter "Cliche".
Something harmful?" She shrugged.
This is indeed harmful.
"What a cliche".
That old cliche".
Such a tired cliche.
Already a cliche.
Who said "cliche"?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com