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Underlying the alcohol industry's policy agenda is the idea that responsibility for reducing alcohol-related harm lies with the individual drinker, rather than the industry or society more broadly (Room 2011).
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But the harm lay in the (necessarily invisible) innovation that did not occur.
The attacks documented by Citron include "threats of violence, privacy invasions, reputation-harming lies" and "calls for strangers to physically harm victims".
Great potential for the reduction of self-harm lies in education and prevention, but limited resources in the developing world make these methods challenging.
The responsibility to ensure greater balance between reporting of both benefits and harms lies with authors of research and journals publishing that research.
Those preferring guidance suggested that individual consumers would be unable to understand the complex evidence and should therefore be provided with advice from experts about where the balance of benefits and harms lies.
What possible harms lie ahead?
Many key determinants of alcohol health harms lie outside the health sector and are affected by non-health sector policies.
She wants people to understand the risks are nuanced - that potential harms lie on a curve with smoking at one end, and nicotine at the other.
"Like any addiction, the harm ultimately lies in what it's taking you away from," she says.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com