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The Surface 2 and Surface Pro 2 are a doubling down on the bets that Microsoft made with its first generation hardware: Tablets with kickstands and attachable keyboards that serve as a case.
However, this can be overcome through the use of recently developed and widely used information technologies in the form of hardware (tablets) and software (apps with links to websites that collect data).
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Complicating the decision on hardware, different tablets connect to different online stores for apps, music and video.
That said, one of the bright spots for the new Surfaces, at least in terms of Microsoft's need to woo developers who will build applications, is, perhaps incongruously, the hardware: the tablets are supremely modular.
However, others have questioned the company's new focus on manufacturing hardware like tablets and smartphones.
Pushing into new areas like hardware and tablets in that regard is an important offensive move to defend against erosion and competitive pressure elsewhere in the business.
But Pirq's advantage over some of its competition in this space is that it doesn't require any additional hardware or tablets in the store, nor does it require point-of-sale integration.
Microsoft launched its flagship online store in China today on Tmall.com, in a move that could help bolster the market share of its hardware, including tablets and smartphones in that country.
Each piece of hardware (reader, tablet or phone) is different in how it connects with your central collection of free books on your computer, so a single method can't be provided here.
This points to a more modular approach to hardware design of tablets, a great improvement over the "closed" nature of earlier tablets.
What's more, in spite of the powerful hardware many Android tablets are running, most performed poorly, although "the Galaxy Tab and Asus Eee Pad Transformer performed moderately well, but only with certain animation techniques, like css3dbackground and css2dimg".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com