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As he said, Apple's high margin hardware success is unique and it's hard to sustain long-term.
Firstly it seems to have been something of a hardware success for the company — at least compared to the Fire Phone.
The Passport is definitely an outlier gadget, with its wide-bodied construction (BlackBerry has come up with the amazing tagline "Work Wide" to highlight its significant span) and hardware keyboard, but it's also the only hardware success BlackBerry has been able to crow about in recent memory.
Where once selling game hardware used to be about how many exclusive titles each platform could gain, this generation's seen an unusually long console cycle and contractions in physical retail sales that means hardware success is less about exclusive games and more about each platform having its own healthy digital channel populated by the unique and diverse.
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The Surface numbers are notable because it's perhaps the first indication that its hardware successes aren't necessarily limited to the Xbox (insert Zune joke here).
Since then, the company's story has been one of hardware successes, peppered by a few missteps along the way — but at the very least, the upstart Chinese handset manufacturer has never not been fascinating.
The risk of out-and-out scammers looking to make a fast buck from crowdfunding communities is an inevitable consequence of the rising profile of the category and its flagship hardware successes.
The bad news, at least from my perspective, is that I'll be selling a piece of hardware whose success depends on whether the content guys can dream up cool new things to do with this piece of hardware.
Cook himself remains largely an enigma – though famed in the industry for his ability to control the supply chains that are essential to any hardware maker's success.
Even Clancy's attention to technical details suggests a man who was pragmatic to the core, with less time for characters (his standard issue: uber-competent white male heroes) or plot (US v them, literally) than for cool hardware and immediate success.
In fact, even before a single Surface Pro has been sold, Microsoft probably already considers its venture into the hardware business a success.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com