Mr. Frankovsky argued that, while "this puts challenges on the incumbents" in hardware, "it also helps them.
IBM might soon do the same for its hardware (it recently announced its support for Apache, a leading Web-server program that often runs on Linux).Even without such endorsements, Linux has achieved a measure of success.
And, since Apple makes money primarily from its hardware, it could afford to undercut Spotify on the price of a subscription — a scheme it is currently promoting to the labels.
Sega didn't just hype its hardware – it made games releases into global events, long before midnight queues to pick up the latest Grand Theft Auto.
The Samsung products that Apple challenged use Google's Android software, and as Google begins to develop its own hardware, it will potentially face the same kinds of allegations unless it makes important modifications in design.
Shalom says his firm's decision to target specific hardware, in pursuit of higher performance and greater scalability, is in some ways similar to Oracle's recent moves to leverage the proprietary server hardware it got with its acquisition of Sun Microsystems.
XCX is monumentally ambitious, its scope dwarfing almost any sandbox imaginable and despite its modest host hardware, it is a confident and glorious triumph.
Alongside the hardware, it is also making its Alexa voice assistant available in the country.
Despite the severity of artifact due to metallic hardware, it is still possible to appreciate its relationship to the medial gastrocnemius and the semimembranosus tendons.
Oracle too spent most of its recent customer conference talking about its data warehousing appliances made out of hardware it acquired in the purchase of Sun Microsystems.
Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in the production of its "high-quality low-cost" Nexus devices and acquired Motorola Mobility in May 2012.
