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Ross S. MacMillan, an analyst with Jefferies & Company, said Mr. Apotheker's lack of hardware experience was not necessarily a shortcoming.
Apart from a broad hardware experience, standalone software design simulations before a hardware fabrication are a necessity.
He had hardware experience and a PhD in aerospace engineering.
He had hardware experience and a PhD in aerospace engineering.
"We have a lot of hardware experience today, but back then we didn't have those skills," says Bezos, laughing.
Aside from time, Tellerman and Cole both believe a new kind of hardware experience is needed.
Similar(33)
"The bar for great hardware experiences has been set so high by our friends in Cupertino," he said, referring to Apple's home.
Ultimately, the overall hardware experiences that arrive next year from OEMs will be the more critical take.
Tech pundits and investors will frequently tout how "hardware is coming back" and tools like Arduino, 3D printing and rapid prototyping are allowing small startups to build great hardware experiences.
In fact, when 3view's founders shopped the idea of doing a box of their own to VCs after being frustrated by the limitations of existing hardware experienced through a previous IPTV venture, they were met with plenty of naysayers.
The fact that the there's no way a software-only attack can get the pincode means that some hardware-experience is needed to start hacking the device, and that will deter casual onlookers enough to make the device completely safe for curious neighbours or collegues, even if they are smart enough to, for example, install a keylogger on your PC.
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CEO of Professional Science Editing for Scientists @ prosciediting.com