"I'm not like a hardcore book group person — a lot of times I don't even finish the book.
The hardcore book buyers who regularly buy hardback books are also the ones most likely to have an e-reader – meaning that delaying ebook releases should result in more hardback sales.
Obviously, these are hardcore book readers, and that level of sales won't stay so high as the Kindle is used by more and more people beyond the early adopters (who in this case are tech-savvy bookworms).
Ebooks are a cheaper, more portable, quicker way for fans to get hold of their favourite author's latest work so it's absolutely unremarkable that hardcore book buyers are migrating to that format.
As you might expect of a scientist, McCarthy did a great deal of research, not only reading "hardcore" chemistry books, but also biographies of Dmitri Mendeleev, who first published the periodic table in 1869, and histories of Russia from the same period.
I offer the opinion that Marvel's current wave of success comes from the fact that it concentrates on satisfying the segment of the audience previously ignored by superhero movies: the loyal, hardcore comic-book fans.
A better solution would have been to find a more sensible film-maker for the project in the first place, and segue Snyder into areas where his love of hardcore comic-book blood and thunder makes more sense.
Last weekend saw an R-rated Deadpool movie featuring a version of the pansexual "Merc with a Mouth" barnstorm the box office, keeping mainstream audiences, hardcore comic book acolytes and plain old Ryan Reynolds fans happy.
I think we'd make movies very differently if we were only interested in the hardcore comic book fan.
We got sent Steven Blush, author of American Hardcore's new book, American Hair Metal, this morning and have been flicking through it all day looking for fashion tips.
