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Up to this point televised political advertising had followed a traditional hard-sell approach.
At moments the stage became a pulpit for his hard-sell approach to Gershwin that fused his Al Jolson and Sinatra aspects with an aggressive exuberance.
Mr. Bloomberg's sales pitch was not confined to the new governor; he also took a hard-sell approach on a soggy multiborough tour to promote the plan.
The tone of the ads is more light-hearted than is typically for hardware campaigns, which tend to take a, er, um, hard-sell approach.
They played long versions of songs, and sometimes entire albums, and talked to their audiences in a conversational tone very different from the hard-sell approach of their AM counterparts.
P. T. Barnum would have liked Jerome Brown, Miami's defensive tackle, who apparently is a proponent of the hard-sell approach to the biggest college football game of the season.
Similar(48)
Hard Selling – The hard sell approach does not work on many people.
Downing Street is aware that the "hard sell" approach is a high-risk one, and that if the diplomatic offensive fails, and the deal is rejected by the EU, the prime minister's credibility will have taken yet another blow.
Marketers learned years ago that the "hard sell" approach rarely works on customers.
Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.
So if you've been living on the Dark Side of Sell, there's a simple way to break from the hard sell approach you've been using.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com