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A hard-headed question quickly follows: if oil companies stopped pumping money into the arts, where would that cash actually go?
We need to ask the hard-headed question: where can we get the biggest bang for our buck?
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To succeed with such an outward-oriented development strategy in other countries, development officials need to ask hard-headed questions about what advantages and disadvantages their country offers, build on their advantages, and remedy some of the disadvantages.
Mr Clegg said there needed to be a debate "about what sort of welfare state we can afford", adding the country needed to be "quite hard-headed" particularly on the question of benefits.
A hard-headed objective evidence-based assessment of this story needs to examine several tough and complicated questions: Are middle class capital shares likely to spread in this way?
Call it hard-headed.
Hardened, hard-headed, uncompromising.
More like hard-headed.
Hard-headed realism?
"I'm hard-headed".
Hard-headed business, not a social service.
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