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"It's replacing hard assets with smart assets," Mr. Snyder said.
"A lot of these guys say having hard assets is better.
An Energy Boost The Van Eck Hard Assets fund invests in diggers, drillers and tillers.
But it wasn't just the credit score — they needed hard assets on the floor.
Capital-intensive operations with lots of buildings, machinery and hard assets?
It appears the company has about 45 percent of the asking price in hard assets.
Contrast Walmart's $160 billion of hard assets for its $300 billion valuation against Facebook's $9 billion dollars of hard assets for its $500 billion valuation.
Hard assets and things that protect the family go down more smoothly than what feels frivolous.
Real estate funds gained nearly 8percentt as investors sought hard assets.
"Hard assets and financial assets going up at the same time, that's just not natural.
They advise companies to redirect resources from expensive "branding campaign" into hard assets, service and speed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com