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It's not just the in-your-face bright packaging with happy slogans, but which aisle the product is in.
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Though its approach is still jaunty, as seen in its "Happy Jetting" slogan, JetBlue is reshaping itself.
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Why the Potato Marketing Board haven't adopted MAKE THE POTATOES HAPPY as their slogan remains a mystery.
ISTANBUL — On hillsides across southeastern Turkey, you often see the national slogan — "Happy is one who can say I am a Turk" — in giant letters that can be read from miles away.
Durbin couldn't resist a jab at that "corner of Happy & Healthy" slogan either.
Just got my 5 yr old a T shirt with slogan: 'Happy Boys are the Best Looking'.
During an interview with the Australian show "Sunrise," the "Wolverine" actor revealed the recipe to his long marriage is the slogan "Happy wife, happy life".
Not in Tolstoy's famous slogan about happy and unhappy families, certainly.
A more recent slogan was "Happy Inside": brighten up or clear out the home and soothe the soul.
The logo of Jubba Airways, the unofficial national carrier of Somalia, was painted on the fuselage: three horizontal stripes, each a different shade of blue, and the slogan: THE HAPPY WAY TO FLY.
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