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"Samsung has just played its cards right," said Neil Strother Neil Strother, senior analyst for wireless handsets service at In-Stat MDR.
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That's important because one of Helio's biggest business hurdles as a "virtual" operator it resells access to Sprint's network is competing with the big U.S. wireless giants for exclusive handset, service and content launch deals.
Although it cannot charge for it, KTF hopes that mobile TV will bring in new customers and enable it to sell more expensive handsets and service plans.
The Citi Mobile software works on about 100 different handsets using service from Verizon, AT&T and Sprint so far, including my two-year-old Motorola Razr.
Mr. Son said that Sprint, with SoftBank as owner, would get aggressive in pricing handsets and service contracts by using global economies of scale to drive a hard bargain with phone makers.
TU Media, a joint venture between SK Telecom and Toshiba, a Japanese electronics firm, began beaming three of a planned 12 mobile-TV channels to special handsets, a service for which it plans to charge subscribers $11 a month.
They have to allow people to switch their handsets and service providers.
One alternative would be to turn Apple into a "Mobile Virtual Network Operator," where the company would buy time on a major carriers network and resell it to consumers with its own branded handsets and service plans.
"Celunite is keen to begin assisting LiMo to realize a competitive step change in the delivery of handsets and service proposition to consumers".
Handset and service performance benchmarking: With the growing number of mobile handsets and multimedia content launched onto the market, it is becoming increasingly important for operators to benchmark each individual terminal and measure its performance.
The company is now pinning its hopes on Vodafone live!, a new range of multimedia handsets offering services such as picture messaging, ringtones and game-download services.
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