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Vodafone's entry-level offer for a 4G handset plan is £34, while O2 offers a similar deal at £32. "This is an aggressive move from EE that considerably widens its target market for 4G," said analyst Kester Mann at CCS Insight.
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EE has cut the cost of access to its 4G network, offering handset plans from £19 a month in what one analyst calls an "aggressive" move that rivals are likely to follow.
Even so, its handset plans reveal how serious the regional carrier is about LTE.
The Taiwan-based manufacturer declined to discuss its handset plans, saying only that its first phones would start shipping "this month and next month".
Unlike the handset plans, the SIM-only plans do not currently offer the top of the line 8GB option.
The new data limits relate specifically to EE's mobile broadband tariffs (so the data caps on its handset plans remain unchanged).
Prices start at £21 per month for a tariff with a 500MB data cap, rising to £36 for 5GB of data — making them £15 per month cheaper than EE's 24-month handset plans.
This transparency from other chip makers is extremely powerful, since handset OEMs plan several generations out (e.g. Apple is undoubtedly in concept stages with iPhone 6 and the A6).
Over the next few months, the handset maker plans on cutting 1,700 jobs.
With every major handset manufacturer planning an app store launch, the fragmented mobile application market gets ever harder to track.
The OEM handset maker plans to launch two to three different Android phones and maybe even a Symbian and LiMo handset all this year.
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